About
Pay Per Click Campaigns

Google Adwords and Overture are the two major PPC engines. Our PPC Management Campaign essentially consists of 8 salient features. These features will provide comprehensive overview of your PPC campaigns. The most popular Pay Per Click engines are Google Adwords select and Overture

Pay Per Click Campaign Salient Features:

Keyword Research and Selection

We do extensive research on your market and come up with lists of all potential keywords that will highly benefit you. We eliminate certain keywords, which have a potentially low Return on investment. Typical example of such keywords would be the key phrases that include the word "Free" in them. This essentially means that the mentality of the person searching the Internet is not to spend money.

Attractive Ad Copy

We create attractive, salable ad copy, which will increase the probability of a click from the search engine traffic.

Traffic Analysis

We analyze the traffic coming to the web site - the paths they follow and their exit routes. This helps us in finding any anomalies (if present).

Bid Management

We have an initial consulting session with you, whereby, we decide upon the bid rates. Based on these rates we optimize each Ad groups, so that they yield maximum returns.

ROI Calculations

We calculate the ROI(Return On Investment) for your keywords. This data is invaluable, because in 3 months time you will have an extensive database of maximum performing keywords for your site.

Campaign Reporting

We will give weekly reports of the campaign and over a period of time we will analyze these reports.